The Story Behind the Swytch Set

At UrbanJ Wear, we don’t just create clothes, we create tools for the mind.

The Swytch Set was designed for women who don’t sit still.
You shift gears all day, from morning meetings to midday errands, workouts, and wind-downs.

You don’t slow down. You swytch up.

This 5-piece set empowers you to move with comfort and confidence.
It’s built to keep up with your hustle and hold you steady through the chaos.

Every piece is a reflection of mental fitness — not just how strong your body is, but how resilient your mindset can be.

When you put on the Swytch Set, it’s not just for the fit.
It’s a reminder that you’re built for the day.

Comfortable. Unapologetic. Ready.

👉 Shop the Swytch Set

Back to blog

7 comments

“Mental Fitness Isn’t Just What We Stand For, It’s What We Live.”

UrbanJ Wear didn’t start with me. It started with Jimmy’s vision.
But the mission behind it? That hit home for me.

This brand is more than clothes. It’s built on mindset — the kind of mindset you have to work on daily.
I didn’t come in just to help sell something. I came in because I believe in what this stands for.

Mental fitness is just as important as physical strength.
It’s about how you show up for yourself, especially when things get heavy.

I’ve had to unlearn how I speak to myself.
I’ve had to rebuild parts of me that felt tired, worn out, and overlooked.
That’s where the real work happens — in the quiet, in the mirror, in the moments no one sees.

UrbanJ Wear is about that work.
Every hoodie, every set, every piece is a reminder — stay grounded, stay focused, and keep showing up.

I’m proud to be part of this movement.
Not because it’s perfect, but because it’s real.
It’s built on accountability, resilience, and truth.

If you’re on your journey — mentally, physically, emotionally — know this:
You’re not alone. You’re built for this.

Hayashi N. Morris

Getting a strong mindset is a daily chore. I struggle almost every day. I struggle trying to figure out my purpose and my why. I look forward to journey with each one of you and finding ways to challenge ourselves and each other to reach our goals.

Samuel James Cokes

Leave a comment

Please note, comments need to be approved before they are published.